Brand Identity / Art Direction

Visual identity for TURN Coffee Roasters, a brand focused on quality, transparency, and community.

The goal was to create a system that feels modern and refined, yet warm and approachable—mirroring TURN’s values as a local coffee roaster. The design process began with a deep dive into the brand’s mission and customer experience, followed by a series of visual explorations focused on clarity, consistency, and flexibility across touchpoints.



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